2018 Schedule

2019 Conference Schedule Coming Soon!

SUNDAY, February 25th

Market-101 Sessions: Start Your Business or Farmers’ Market Here

10:00 am – 2:00 pm – Vendor-101
Get ready to launch! San Diego Markets’ long running Vendor-101 class for a quick overview of know-how, permits, equipment and more needed ​to launch your farm or food maker farmers’ market business

2:30 pm – 4:00 pm – Farmers’ Market 101
Determine the best days, times and location to launch new markets and what’s required to succeed.

4:30 pm – 6:00 pm – No-Host Meet-Up: Firefly at The Dana

*Access to Market-101 Sessions is included in the All-Access Big Tent Pass. If you wish to only attend Sunday’s sessions you can purchase the One-Day Market-101 Pass. 

MONDAY, February 26th

Grow Your Market Business 

8:30 am – 10:30 am – SESSION 1
We Make Real Things: The Importance of Selling Food – Catt Fields White
Passion, Meet Profit 
– Rebecca Frimmer
What Do Market Managers Want? 
– Laura Avery, Greta Dunlap, Erin Tormey, Chris Quinlan
Saving the Farm, Growing Tomorrow – Forrest Pritchard

10:00 am – 4:00 pm Resource Lounge open

10:30 am – 10:45 am – BREAK

10:45 am – 12:30 pm  SESSION 2
When Social Media Changes the Rules – Melodie Tao, Nick Burton, Leslie Pesic
Creating and Protecting Your Brand – Barbara Murphy
Websites and Email: Building on Your Own Turf
– Charlotte Smith

12:30 pm – 1:30 pm – LUNCH MARKET
Resource Lounge and Captain’s Courtyard

1:30 pm – 2:45 – SESSION 3
Side Hustle or Big Business?
When It’s Time to Build a Team – Dave Heafner, Ashlie Pesic, Maya Madsen
Financing Growth – Rosalinda Delgado, Neil Gottlieb, Kat Thomas

2:45 pm – 3:00 pm – BREAK

3:00 pm – 4:00 pm – SESSION 4
Quality Products, Local Ingredients – Sarah Marshall
California Grain Campaign – Mai Nguyen

4:00 pm – 5:45 pm – SPECIAL SESSION
Market Manager Training by California Alliance of Farmers’ Markets

*Access to Monday’s sessions are included in the All-Access Big Tent Pass. If you wish to only attend Monday’s sessions you can purchase the One-Day Monday Pass. 

MONDAY, February 26th, 6 – 9 pm

InTents Flavors Celebration
Chefs & Farmers Tastings, Beverages, Live Music
Top Tents Booth Design Contest

Heritage Grain Bake Off

*InTents Flavors Celebration is included in the All-Access Big Tent Pass. If you only want to attend the InTents Flavors Celebration or are registered for the One-Day Pass you can add the InTents Flavors Celebration to your registration.

TUESDAY, February 27th

Expand Your Farmers’ Market Business

8:00 am – 4:00 pm – Resource Lounge Open

8:30 am – 10:00 am – SESSION 5
Choose Ease, Growth or Gain – Catt Fields White
PLAN is not a 4-Letter Word – Stephani Norton, Robert Hubbard
Expansion: Survive or Thrive? – Neal Gottlieb

10:00 am – 10:30 am – BREAK

10:30 am – 12:30 pm – SESSION 6
From Kitchen to Assembly Line – Ashley Colpaart, Celeste Raymond
Community Counts/Creating a Hospitable Business – Nick Burton
Community Counts/Connecting With Your Community – Sarah Marshall
Expanding Income Streams – Laura Avery, Erin Tormey

12:30 pm – 1:30 pm – LUNCH MARKET
Resource Lounge and Captain’s Courtyard

1:30 pm – 2:45 pm – SESSION 7
Wholesale How-To: Maintain Your Margin – Rebecca Frimmer
Pop Up to Round the Clock: Brick & Mortar Tales
– Tommy Nguyen, Danny Fitzgerald, Marci Flaster

2:45 pm – 3:00 pm – BREAK

3:00 pm – 4:00 pm – CLOSING SESSION
Cannabis: Are Farmers’ Markets Going to Pot?
High Tech vs High Touch, the Future of Farmers’ Markets
– Catt Fields White

4:00 pm – 7:00 pm – No-Host Closing Meet-Up: Pacific Beach Tuesday Farmers’ Market

*Access to Tuesday’s sessions are included in the All-Access Big Tent Pass. If you wish to only attend Tuesday’s sessions you can purchase the One-Day Tuesday Pass. 

 

 

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