2018 Schedule Coming Soon

2017 Schedule

SUNDAY

1:00 pm to 3:30 pm – The Pop Tents Sessions: Get ready to launch!

A short version of San Diego Market’s long running Vendor-101 class for a quick overview of permits, know-how and equipment needed to launch your farmers’ market business.

4 pm – 6 pm – No-Host Welcome Meet-Up  The Firefly at The Dana

6:30 pm – 9 pm – No-Host Meet & Greet  The Red Door, Prix Fixe Dinner $35

MONDAY

8:30 am – 10:30 am – SESSION 1 Main Stage
It Takes More than Local Food
Who Needs It: Find Your Customer
What Do Market Managers Want?
Nick Burton, Susie Wyshak, Mark Anderson

10:30 am – 11 am – BREAK

11 am – 12:30 pm – SESSION 2 – Main Stage
California Grains: 20 X 20
Farmer Mai, Greta Dunlap, Nan Kohler

11 am – 12:30 pm – SESSION 2 – Dockside
Tell Them a Story: Trademarks, Branding
Pack Low, Sell High: Packaging and Products
Justine Marzoni, David Meade, Barbara Murphy, Emily Josenhans

12:30 – 1:30 – LUNCH MARKET
Resource Lounge and Captain’s Courtyard

1:30 pm – 2:45 pm – SESSION 3 – Main Stage
Waste Not, Durable Dining & Bag Bans
Don’t Scrap It, Sell It!
Amber Holland, Chuck Samuelson

2:45 pm – 3:15 pm – BREAK

3:15 pm – 4:15 pm – SESSION 4 – Resource Lounge
Manage My Market Demo
Stuart Milstead

3:15 pm – 4:15 pm – SESSION 4 – Dockside
Give Me a Break (Even): Costing and Pricing
Mark Anderson, Susie Wyshak

6 pm to 9 pm – INTENTS FLAVORS CELEBRATION – Captain’s Room
Chefs & Farmers Tastings, Beverages, Live Music

 

TUESDAY

8 am – 4 pm – Resource Lounge Open

8:30 am – 10:30 am – SESSION 5 – Main Stage
Modern Marketing Skills
Insta and Facebook and Snap, Oh My!
Life On the Street: From Towing to Terriers
Charlotte Smith, Katie Stokes, Greta Dunlap, Amber Holland

10:30 am – 11 am – BREAK

11 am – 12:30 am – SESSION 6 – Main Stage
Exploring New Income Streams
Wholesale How-To
Selling to Restaurants
Davin Waite, Trish Watlington

11 am – 12:30 am – SESSION 6 – Dockside
Market Managers: Expanding Income Streams

12:30 pm – 1:30 pm – LUNCH MARKET
Resource Lounge and Captain’s Courtyard

1:30 pm – 2:45 pm – SESSION 7 – Main Stage
Canvas to Brick and Back: Vendors opening restaurants, restaurants coming to market
Juan Carlos Recamier

1:30 pm – 2:45 pm – SESSION 7 – Dockside
Farmers: Exploring Value-Added Income

2:45 pm – 3 pm – BREAK

3:00 pm – 3:45 pm – CLOSING SESSION – Main Stage
After Market: Retiring for Fun and Profit

4pm – 7 pm – No-Host Closing Meet-Up: Pacific Beach Tuesday Farmers’ Market