2017 InTents Conference

2017 Speakers

Nick Burton
State of the Soil

Ashley Colpaart
The Food Corridor

Catt Fields White
San Diego Markets

Barbara Murphy
Murphy IP Law

Mai Nguyen
Farmer Mai

Juan Carlos Récamier Ceviche House

Charlotte Smith
3 Cow Marketing

2017 Schedule

SUNDAY

1:00 pm to 3:30 pm – The Pop Tents Sessions: Get ready to launch!
A short version of San Diego Market’s long running Vendor-101 class for a quick overview of permits, know-how and equipment needed to launch your farmers’ market business.

4 pm – 6 pm – No-Host Welcome Meet-Up  The Firefly at The Dana

6:30 pm – 9 pm – No-Host Meet & Greet  The Red Door, Prix Fixe Dinner $35

MONDAY

8:30 am – 10:30 am – SESSION 1 Main Stage
It Takes More than Local Food
Who Needs It: Find Your Customer
What Do Market Managers Want?
Nick Burton, Susie Wyshak, Mark Anderson

10:30 am – 11 am – BREAK

11 am – 12:30 pm – SESSION 2 – Main Stage
California Grains: 20 X 20
Farmer Mai, Greta Dunlap, Nan Kohler

11 am – 12:30 pm – SESSION 2 – Dockside
Tell Them a Story: Trademarks, Branding
Pack Low, Sell High: Packaging and Products
Justine Marzoni, David Meade, Barbara Murphy, Emily Josenhans

12:30 – 1:30 – LUNCH MARKET
Resource Lounge and Captain’s Courtyard

1:30 pm – 2:45 pm – SESSION 3 – Main Stage
Waste Not, Durable Dining & Bag Bans
Don’t Scrap It, Sell It!
Amber Holland, Chuck Samuelson

2:45 pm – 3:15 pm – BREAK

3:15 pm – 4:15 pm – SESSION 4 – Resource Lounge
Manage My Market Demo
Stuart Milstead

3:15 pm – 4:15 pm – SESSION 4 – Dockside
Give Me a Break (Even): Costing and Pricing
Mark Anderson, Susie Wyshak

6 pm to 9 pm – INTENTS FLAVORS CELEBRATION – Captain’s Room
Chefs & Farmers Tastings, Beverages, Live Music

TUESDAY

8 am – 4 pm – Resource Lounge Open

8:30 am – 10:30 am – SESSION 5 – Main Stage
Modern Marketing Skills
Insta and Facebook and Snap, Oh My!
Life On the Street: From Towing to Terriers
Charlotte Smith, Katie Stokes, Greta Dunlap, Amber Holland

10:30 am – 11 am – BREAK

11 am – 12:30 am – SESSION 6 – Main Stage
Exploring New Income Streams
Wholesale How-To
Selling to Restaurants
Davin Waite, Trish Watlington

11 am – 12:30 am – SESSION 6 – Dockside
Market Managers: Expanding Income Streams

12:30 pm – 1:30 pm – LUNCH MARKET
Resource Lounge and Captain’s Courtyard

1:30 pm – 2:45 pm – SESSION 7 – Main Stage
Canvas to Brick and Back: Vendors opening restaurants, restaurants coming to market
Juan Carlos Recamier

1:30 pm – 2:45 pm – SESSION 7 – Dockside
Farmers: Exploring Value-Added Income

2:45 pm – 3 pm – BREAK

3:00 pm – 3:45 pm – CLOSING SESSION – Main Stage
After Market: Retiring for Fun and Profit

4pm – 7 pm – No-Host Closing Meet-Up: Pacific Beach Tuesday Farmers’ Market